Pinterest introduced its new Today tab ahead of schedule after the platform saw record traffic as people adjust to a new normal. The feature will act as a central hub on the website for information, curated topics, and trending posts that will be curated by an editorial team, and occasional guest editors, with the help of “experts across various industries to serve up new ideas each day.”
According to Adweek, in the future, the platform might feature publishers and influencers there too, but has no plans to roll out advertising on the page.
Just click “Today” at the top of your home feed from your iOS or Android app for new ideas each day. Recommendations will include a handful of topics. They begin with ideas curated by the Pinterest team and in the future the site will also feature guest editors.
Pinterest has seen a sharp increase in certain searches supporting the stay-at-home lifestyle:
- 32x increase in searches for homeschool schedule
- 3x increase in searches about board games
- 13x increase in searches for indoor kids activities
- 4x increase in searches for kid science experiments at home
- 3x increase in searches for working from home
- Searches for at-home workouts have more than doubled
- 4x increase in self-care checklist
- 155% increase in searches for freezer meals
- Searches for “calming quotes” doubled
- Searches for “stress relief” and “stress quotes” have tripled
Pinterest has also made the mental health of its users a focal point. Given the spike in searches for “calming quotes” and “stress relief,” they’ve also launched its compassionate search feature on the web to make the mental wellness feature available on all platforms. That means when you search on the platform for terms like “stress relief” from your desktop computer or phone, you’ll see the options to check out a collection of emotional well-being activities to help relax and feel better with content from emotional health experts.
Photo: via Pinterest