In Retail, Trend

“It is a new day at Rite Aid,” Jim Peters, COO of Rite Aid, said on last week’s analyst call. The drugstore chain unveiled a new logo and announced a new strategy to create the “Store of the Future.” The company is not changing its iconic name, but Rite Aid plans to change how it works. “I want to recognize that our existing brand is outdated,” Rite Aid CEO Heyward Donigan said.

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