In Brands

As efforts to realize the Sustainable Development Goals (SDGs) set forth by the United Nations are promoted around the world, an increasing number of consumers place importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations. Under its corporate philosophy “BEAUTY INNOVATIONS FOR A BETTER WORLD,” Shiseido has been working on solving social issues and reducing environmental burdens as a company that plans to remain vital for the next 100 years and beyond. With the launch of BAUM, Shiseido aims to realize a sustainable society where people live in happiness through its core business of beauty.

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