The UK government and Unilever have come together to launch a global program to urgently tackle the spread of coronavirus in developing countries. The initiative is backed by funding of up to £50 million each from both the Department for International Development (DFID) and Unilever.
Tackling the spread of this virus in developing countries is crucial. The program will reach up to a billion people worldwide, raising awareness and changing behavior, to make sure people are washing their hands with soap regularly and disinfecting surfaces. The program will also provide over 20 million hygiene products in the developing world, including in areas where there is little or no sanitation.
Over half a billion pounds of aid from the UK government is already being used to help slow the spread of the virus in developing countries. This includes support for research into vaccines and tests, as well as humanitarian support for developing countries.
International Development Secretary Anne-Marie Trevelyan said: “Health experts have said washing your hands regularly and staying away from other people are the most effective ways to stop this virus from spreading and to save lives.
“Many people in the poorest countries lack access to basic hand washing products, such as soap, or are not aware of the urgent need to change their behaviour. The UK Government’s partnership with Unilever will make a real difference, helping to protect both developing countries and the UK from further infections.”
The mass awareness campaign will run across TV, radio and print, and social and digital media to help change people’s behavior in countries across Africa and Asia, like Kenya, Ghana, and Bangladesh. Messages will be tailored to communities in these countries to ensure they are effective.
The initiative will be led by Unilever’s hygiene brands Domestos bleach and Lifebuoy soap, which have been driving large-scale hygiene behavior-change programs for decades.
This initiative builds on a series of actions by Unilever to tackle the coronavirus globally. Consumer-facing initiatives include €100MM in donations of soap, sanitizer, bleach, and food. Unilever has also committed €500MM in cash-flow relief to support livelihoods across its extended value chain in the way of early payment for vulnerable small and medium-sized suppliers to help them with financial liquidity, and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.
Unilever CEO Alan Jope said: “Lifebuoy and Domestos have a proven track record of running hygiene awareness and education programmes successfully, and we hope that the work we will be able to drive jointly with UK aid will help save lives that could otherwise be impacted by coronavirus.
“As the world’s biggest soap company, we have a responsibility to help make soap and hygiene products more readily available, and to use our expertise to teach people to wash their hands effectively, whichever brand they choose to use.”
The initiative will support British and international NGOs and other partners to run programs to tackle the spread of coronavirus, through increasing access to hygiene products; a mass public awareness campaign on the importance of handwashing; and a hygiene behavior-change program. It will also harness the expertise of leading academics, including from the London School of Hygiene & Tropical Medicine, to analyze and ensure the program is targeted where it has the biggest impact.
DFID and Unilever will work closely with partners to curb the spread of coronavirus in vulnerable countries with poor health systems, saving lives in the process.
Photo: via Unilever