The longer salons stay closed, the more difficult the financial strain from the loss of business on salon owners and hairdressers. John Paul Mitchell Systems (JPMS) co-owners John Paul DeJoria and Angus Mitchell, alongside Vice Chairman Michaeline DeJoria and Chief Operating Officer Jason Yates, have committed to salons and hairdressers affected by coronavirus.
“During this most difficult and challenging time in our world and our industry, John Paul Mitchell Systems wants to make sure you know that you, our salon partners, are at the heart of everything that we do,” say Michaeline DeJoria and Yates. “In fact, everything we do begins with the question, ‘How will this benefit our salon partners?’ With that, we have shifted our focus for 2020 to be that of rebuilding our industry and supporting our most valuable partners—you.”
The company has reallocated the resources and money earmarked for their annual Las Vegas event to assist their salon partners and build a nearly $4 million stimulus package. The JPMS Salon Jumpstart Stimulus package and programs will include:
- Free hair color, free backbar, enhanced education and digital support.
- JPMS will partner with salons and their distributor partners on terms to help rebuild cash-flow reserves.
- JPMS has also created a monthlong curriculum of free education.
- Information on how to qualify will be shared on Paul Mitchell social media channels over the next several weeks as it becomes available.
“The Stimulus is designed to provide must-have professional products and tools that will help salons get back up and running, allowing them to pocket added service revenue through color, blonding and professional treatments,” Michaeline DeJoria tells Allure. “The program also provides no-cost replenishment for take-home products to use for retailing back to their guests.”
“Our digital education strategy is designed to help salon professionals deal with the immediacy of their businesses being put in jeopardy from closure while helping them to prepare for reopening to the public,” DeJoria explains. “Our experts are helping to guide them to resources and assistance around employment, loan and tax credit opportunities, and overarching human resource needs while also addressing all of the new concerns surrounding social distancing, sanitation, and [appointment] rescheduling.”
Photo: AW Creative via Unsplash