As we contemplate life after the COVID-19 shutdown, what is certain is retail and how beauty brands engage with consumers will change. Modiface, acquired by L’Oréal in 2018, and Perfect Corp. have been the industry leaders when it comes to AI try-on tools.
Megvii Technology, a Chinese AI start-up known for its work in facial recognition, has launched an AI-powered tool that allows consumers to virtually try on cosmetics and diagnose skin conditions. The tool, named FaceStyle, integrates with existing apps and mini-programs, and is able to show makeup effects after scanning users’ faces, the program’s product manager Wu Lingling said during a live-streamed launch event.
He continued, “The technology can not only help consumers find cosmetics that suit their faces but also can enhance marketing efficiency for sellers.”
Skincare enthusiasts also need not feel left out, Wu said, as FaceStyle also provides personalized skincare recommendations after analyzing users’ skin conditions.
FaceStyle incorporates Megvii’s leading technology and its proprietary Brain++ AI platform, capturing and replicating end-users’ facial features with accuracy, via a few thousand key points around the mouth, eyes, nose, and eyebrows, allowing end-users to personalize their shopping experience by trying on makeup virtually through computers or mobile devices.
The FaceStyle solution has already been deployed by several customers, including Haitunjia, an e-commerce platform with over 50 million registered members in China.
Photo: via Megvii