Pioneering beauty tech company Perfect Corp. is offering three complimentary beauty AR/AI virtual try-on services to beauty brands to help accelerate digital transformation in the wake of the Covid-19 pandemic.
With brands and retailers relying solely on online sales for the foreseeable future, they find themselves navigating new challenges. The high-touch beauty category no longer has traditional in-person activities such as in-store makeovers, product try-ons, and makeup classes in its marketing toolbox. Brands and retailers are now left to recreate the consumer connection using online and social tools.
Perfect Corp.’s three special digital service programs will include complimentary in-app product listings within the YouCam Makeup app, a self-service web virtual try-on experience for brands with YouCam for Web, and complimentary license of YouCam A.R.T., an AR live training service for beauty brands to continue remote learning initiatives with beauty advisors.
Below is a list of what beauty brands will be able to achieve with YouCam complimentary AR digital services through July 31, 2020:
1. Boost new user engagement with product listings in YouCam Makeup app
Product listings for up to 100 SKUs in the YouCam Makeup app. With over 30 billion virtual beauty try-ons last year, this interactive environment lends brands a platform on which they can virtually interact with consumers. The hyper-realistic AR + AI virtual try-on effects rival that of physical beauty try-ons, helping consumers find their favorite brand product in seconds through their mobile device. Beauty brands can engage customers virtually through makeup app try-on and drive online interaction.
2. Engage customers through virtual try-on on brand’s official website with YouCam for Web
In anticipation of the surge in e-commerce in the weeks to come, Perfect Corp. is offering brands a free YouCam for Web subscription. This self-service web plug-in helps brands seamlessly integrate virtual try-on across the brand’s website to introduce an enhanced consumer shopping experience.
3. Continue remote training with brand’s beauty advisors through YouCam A.R.T.
To help brands and beauty advisors remain connected with their global education centers and continue regular learning initiatives in the wake of Covid-19, Perfect Corp. is offering a complimentary license of its YouCam AR Live Training solution, YouCam A.R.T. Beauty brands can continue to conduct internal trainings remotely and keep their teams connected despite current limited working conditions.
“As our physical world becomes restricted in our global fight against COVID-19, digital connections have become our lifeline,” said Alice Chang, CEO and founder of Perfect Corp. “As a beauty tech company, we recognize the value of our services in helping to serve the beauty industry and the beauty consumers during an otherwise defeated time. Our hopes are that the three complimentary digital AR makeup services can help inspire discovery and experimentation and also alleviate the challenges faced by brands today due to COVID-19.”
Brands can apply here for access to YouCam’s complimentary AR digital special services.
Photo: via YouCam