No one disputes the opportunities in China when it comes to the beauty category. According to Euromonitor International, China’s $62.8 billion beauty market is on track to expand 33.9 percent by 2023. Multinational strategics have all reaped the benefits of the growth coming out of the Chinese market and now the indies are making their mark. Fenty Beauty, Huda Beauty, and Drunk Elephant have all used Tmall Global as a springboard to enter the China market over the past year.
The reason is twofold:
1. Tmall Global is China’s largest cross-border e-commerce platform. Combined with its recent acquisition of Kaola, it commands 52% share of the market with over 666 million monthly visitors.
2. Tmall enables foreign brands and retailers to set up a China e-commerce store without a localized Chinese business. No need for product registration, import documents, or other processes associated with general trade importing.
But while beauty brands all around the world are flocking to China’s largest cross-border e-commerce platform, many still have trouble understanding its requirements and just how exactly its e-commerce ecosystem works.
We’ve compiled an exhaustive 54-page guide that details the ins and outs of running a store on Tmall Global, such as:
- How Tmall Global and cross-border e-commerce work
- The different options sellers have when opening a Tmall Global store
- How to know when a brand is ready for Tmall Global
- What the customer makeup on Tmall Global is like
- How to drive traffic to a Tmall Global store
- How livestreaming works on Tmall Global
- How new stores on Tmall get rated
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