In Exclusives, Insight, Retail

No one disputes the opportunities in China when it comes to the beauty category. According to Euromonitor International, China’s $62.8 billion beauty market is on track to expand 33.9 percent by 2023. Multinational strategics have all reaped the benefits of the growth coming out of the Chinese market and now the indies are making their mark. Fenty Beauty, Huda Beauty, and Drunk Elephant have all used Tmall Global as a springboard to enter the China market over the past year.

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