Facebook Shops was launched two months ago to make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram in a major push towards e-commerce. Creating a Facebook Shop is free and simple, but the question is, will consumers use it.
With online shopping gaining immense traction amid the lockdown, Piplsay polled 20,222 people nationwide to survey how Facebook-loving America is responding to Facebook’s latest alternative.
Here are the numbers:
- 54% of Americans have not heard about Facebook Shops, while 26% have heard about it but not shopped, and 20% have shopped.
- 67% of men have shopped through Facebook Shops compared to 37% of women.
- 57% of people said the experience was very good, 34% said it was OK, and only 9% said it was not good.
- 55% said they would be interested to try Facebook Shops or continue shopping on it, with 43% saying it’s good to have more shopping options and 12% saying they wouldn’t have to use multiple apps.
- 45% said they would not be interested in trying Facebook Shops or continue shopping on it. 29% said they wouldn’t want to share more personal data on Facebook, and 16% said there were already too many shopping options.
- 40% surveyed said Facebook Shops would not be a threat to other e-commerce platforms while 32% said it would be a threat.
- 64% of Millennials have shopped on Facebook Shops until now as compared to 36% of Gen Zers.
- 69% of men are happy with their Facebook Shops experience as compared to just 31% of women.
- 42% of men think Facebook Shops will be a threat to other e-commerce platforms; 43% of women believe otherwise.
- 37% of Gen Zers and Gen Xers each would be uncomfortable sharing their financial details with Facebook as compared to 26% of Millennials.
Photo: via Facebook