Allure magazine has partnered with Perfect Corp, integrating its virtual try-on technology into the November issue that hits newsstands on October 20. The first-of-its-kind interactive reader experience will bring Allure’s Ultimate Guide to Shopping to life using YouCam’s advanced augmented reality (AR)- and artificial intelligence (AI)-powered technologies.
The partnership pioneers a new category of interactive content. The issue was specifically designed around the concept of shopping to create a truly immersive experience for readers, who will have an opportunity to try on Allure editors’ favorite makeup products virtually in the YouCam Makeup app.
“The way we shop for and engage with beauty has shifted so much because the in-person element has been put on hold. Our goal for this issue was to bring the experience of the beauty store into our readers’ homes,” says Allure Editor-in-Chief Michelle Lee. “Integrating the YouCam Makeup app into our pages really brings the issue to life by enabling our readers to virtually try-on many of the featured looks and, hopefully, brings back some of the fun, interactive part of beauty shopping and sampling.”
“We are honored to collaborate with the beauty experts at Allure, to introduce an interactive trial experience for readers to engage and play with beauty in a whole new way,” shares Perfect Corp founder and CEO Alice Chang. “It’s incredible to see the striking visuals inside Allure each month, and now we can give readers the chance to replicate expert-level techniques and trends for themselves with the power of YouCam’s true-to-life virtual try-on. Readers can now immerse themselves in Allure’s beauty content like never before, creating a truly unique, personalized reader experience with a tap.”
Readers are invited to download the free YouCam Makeup app via QR code and follow along with in-app interactive look and product try-ons featured throughout the magazine. The collaboration is a win, win, win—Allure should see a boost in sales at the newsstand, Perfect Corp will get a boost in downloads, and the brands included in the issue should see a boost in conversion. YouCam Makeup users are 1.6 times more likely than non-users to buy beauty products and typically spend 2.7 times as much, per a study commissioned by Perfect Corp.
Photo: via Allure