In Exclusives, Trend

Initiated by drag performer/activist Kimberly Clark in 2015, anti-hauls act as a digital counterculture to the purchasing persuasion tactics in beauty influencers’ favorites, hauls, or sponsored videos. Today, a Google search for said video content yields over two million results. “Clark and many of the YouTube anti-haulers she’s inspired dish about, say, the subpar quality of makeup collections rushed to market, but they also offer a more holistic look at the stark facts of capitalism and consumer psychology—the manufacturing of desire, the artificial scarcity of limited-edition products, the plague of FOMO,” writes Andi Zeisler.

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