Following the North American rollout, Amazon expands the reach of its Climate Pledge Friendly program that makes it easier for customers to discover and shop for sustainable products. 40,000 Climate Pledge Friendly products will be available across France, Germany, Italy, Spain, and the UK with one or more of 19 sustainability certifications. The Climate Pledge Friendly selection includes products made and sold by small businesses across Europe.
“Climate Pledge Friendly is a simple way for our customers to discover more sustainable products that help preserve the natural world,” said Doug Gurr, Amazon UK Country Manager. “With 18 external certification programs and our own new Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”
Amazon has partnered with trusted third-party certifications, and customers will be able to discover products that meet sustainability standards designed to help preserve the natural world. Climate Pledge Friendly includes a wide range of global certifications, and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan. Amazon is working with more certification partners and brands to add to the selection of Climate Pledge Friendly products.
“It’s fantastic to see Amazon helping to make sustainable shopping easier and more accessible for consumers. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program,” said Darío Soto Abril, CEO of Fairtrade International.
As part of the Climate Pledge Friendly initiative, Amazon is also introducing Compact by Design in Europe and the UK, a new externally validated certification created by Amazon to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
“It has never been more important to provide information that allows us all to contribute to a sustainable future, and our focus is on highlighting products that meet tough requirements on chemical usage, resource consumption, greenhouse gas emissions, and biodiversity,” said Ragnar Unge, CEO Ecolabelling Sweden, in charge of The Nordic Swan Ecolabel. “Climate Pledge Friendly will help guide consumers in Europe to easily find products with trusted sustainability certifications.”
The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement ten years early and be net-zero carbon by 2040. The company has already committed to reaching 100% renewable energy by 2025 and ordered more than 1,800 branded electric vehicles from Mercedes-Benz to make deliveries to customers in Europe. Amazon also launched the Climate Pledge Fund, a $2 billion fund to back visionary companies whose products and services will facilitate the transition to a low-carbon economy.
