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Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders.
  • Exclusives
  • Brands
  • Finance
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Author Archive for: "Nick Vaus"
 Will 2021 See Glass Put in the Past?
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By Nick Vaus
In Trend
Posted August 14, 2020

Will 2021 See Glass Put in the Past?

Long seen as the doyenne of green packaging, glass is not only recyclable, but it shows its contents through a shimmering fragile layer that has long appealed to customers.   However, [...]

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 Are Line Extensions the Superhero SKU’s Kryptonite?
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By Nick Vaus
In Brands, Exclusives, Insight, Marketing
Posted August 19, 2019

Are Line Extensions the Superhero SKU’s Kryptonite?

There are some beauty products that are so familiar, so iconic, that you simply can’t imagine them not existing. Benefit’s Benetint. Clarins’ Beauty Flash Balm. To name but two. Hero SKUs indeed. [...]

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 That Doesn’t Look Like Me – The Appeal of Faceless Beauty
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1
By Nick Vaus
In Exclusives, Insight, Marketing
Posted July 31, 2019

That Doesn’t Look Like Me – The Appeal of Faceless Beauty

Every single person’s face is unique to them, their DNA and environment interacting in an entirely unique way; even the most identical of identical twins have slightly different faces. And it’s [...]

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 Inclusivity Trend Miss: Why Are Makeup Brands Ignoring the Over-30s?
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By Nick Vaus
In Brands, Exclusives, Insight, Marketing
Posted October 23, 2018

Inclusivity Trend Miss: Why Are Makeup Brands Ignoring the Over-30s?

Color cosmetics has seen meteoric growth in makeup as a means of self-expression. Most fashion-forward color and MUA brands rarely feature older faces on a regular basis.

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 Hide It, Show It, Know It: Behind Bathroom Habits
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By Nick Vaus
In Exclusives, Insight, People
Posted July 16, 2018

Hide It, Show It, Know It: Behind Bathroom Habits

Products are under serious scrutiny, and nowhere is that more true than in the bathroom; this is an oddly public space, where 40% of people admit to a good old snoop in the bathroom cabinet [...]

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 Organic and Natural Beauty Brands: Time to Bring Out the Va Va Voom?
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By Nick Vaus
In Brands, Exclusives, Insight, Marketing
Posted January 21, 2018

Organic and Natural Beauty Brands: Time to Bring Out the Va Va Voom?

Beauty is a scorchingly hot topic. Every day, new beauty brands, ranges, ingredients, collaborations, and campaigns attempt to grab attention.

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 Four Must-Dos for Perfume Brand Design and Marketing
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By Nick Vaus
In Brands, Insight, Marketing
Posted September 21, 2017

Four Must-Dos for Perfume Brand Design and Marketing

How to keep the fragrance category fresh. Nick Vaus of Dew Gibbons + Partners provides his four musts-dos for perfume brand design and marketing.

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 Beauty Household – Home and Beauty’s Exciting New Love Child
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By Nick Vaus
In Exclusives, Insight
Posted August 28, 2017

Beauty Household – Home and Beauty’s Exciting New Love Child

I’ve spent two amazing decades working in beauty design. To get there, I paid my way through art school with a part-time job at my local supermarket, spending countless hours stacking laundry [...]

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 Super Hero or Super Villain? How Brand Design Can Deliver Compelling Ingredient-Led Stories
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By Nick Vaus
In Exclusives, Insight, Trend
Posted May 5, 2017

Super Hero or Super Villain? How Brand Design Can Deliver Compelling Ingredient-Led Stories

In 2017 hero ingredient brands are big business, whether that’s plant, animal or mineral/metal extracts. But what’s the reason behind this momentum of change?

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 DewGibbons Recap: Cosmoprof Bologna 2017
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By Nick Vaus
In Brands, Exclusives, Insight, Trend
Posted April 12, 2017

DewGibbons Recap: Cosmoprof Bologna 2017

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  • The Other Side of the Retail Apocalypse – Growth, Expansion, and ProfitabilityThe Other Side of the Retail Apocalypse – Growth, Expansion, and Profitability
  • The Digital Crystal Ball: 3 Ways to Use Predictive Analytics for GrowthThe Digital Crystal Ball: 3 Ways to Use Predictive Analytics for Growth
  • The New Guard: Backstage Beauty Pros that Should be on Your RadarThe New Guard: Backstage Beauty Pros that Should be on Your Radar
  • Men’s Health and Wellness Start-Up Vault Raises $30 Million in Series A FundingMen’s Health and Wellness Start-Up Vault Raises $30 Million in Series A Funding
  • Fake It Until You Make It: The Latest Influencer Wanna-Be StrategyFake It Until You Make It: The Latest Influencer Wanna-Be Strategy

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Founder Kelly Kovack provides a fresh voice to the beauty industry with content from her perspective, and through her lens. BeautyMatter also publishes highly curated news and exclusive original pieces by thought leaders and beauty insiders.

                       

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