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There are some beauty products that are so familiar, so iconic, that you simply can’t imagine them not existing. Benefit’s Benetint. Clarins’ Beauty Flash Balm. To name but two. Hero SKUs indeed. [...]

Every single person’s face is unique to them, their DNA and environment interacting in an entirely unique way; even the most identical of identical twins have slightly different faces. And it’s [...]

Color cosmetics has seen meteoric growth in makeup as a means of self-expression. Most fashion-forward color and MUA brands rarely feature older faces on a regular basis.

Products are under serious scrutiny, and nowhere is that more true than in the bathroom; this is an oddly public space, where 40% of people admit to a good old snoop in the bathroom cabinet [...]

Beauty is a scorchingly hot topic. Every day, new beauty brands, ranges, ingredients, collaborations, and campaigns attempt to grab attention.

How to keep the fragrance category fresh. Nick Vaus of Dew Gibbons + Partners provides his four musts-dos for perfume brand design and marketing.

I’ve spent two amazing decades working in beauty design. To get there, I paid my way through art school with a part-time job at my local supermarket, spending countless hours stacking laundry [...]

In 2017 hero ingredient brands are big business, whether that’s plant, animal or mineral/metal extracts. But what’s the reason behind this momentum of change?