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The key trends in skin care for 2017 span three major markets: the US, France, and Japan. A compilation of top Google searches gives insight into consumer behavior that is strongly representative [...]

Hi Wildflower is a Brooklyn-based indie beauty brand designed to be inclusive to women of color. Founder Tanwi Nandini Islam has struggled herself to find makeup shades that match and complement [...]

Luxury shopping is huge in China, but brands are having a hard time keeping Chinese consumers interested. Luxury consumption dropped in 2016 to its lowest level since 2009, so many luxury players [...]

Consumers' desire for sustainability causes them to seek second lives for products they no longer reach for or find useful.  

Anyone who has delved into the booming natural products market knows the search for natural deodorant that actually works is frustrating, if not impossible. Portland-based startup Schmidt’s [...]

The personal care industry has been widely stagnant, in both the deodorant category and in environmentally friendly advancements.

Estée Lauder recently announced $11.8 billion in revenue for the past year. Thanks to millennial-focused acquisitions, implementation of new technology, advanced global e-commerce, and extreme [...]

People are buying cheap beauty knockoffs on popular online marketplace sites like Amazon, and on the street in major cities. Brands like Kylie Cosmetics, Anastasia Beverly Hills, and MAC are all [...]

Countless articles claim that retail is dead and describe the many stores closing as the retail apocalypse. This does not apply to beauty. Beauty consumers still shop in-store, consumer beauty [...]

The stigma of cosmetic procedures has dissipated in the mind of the millennial. Long gone are the days of hushed whispers over whether or not your neighbor got her nose done, and cosmetic [...]