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Today’s continually changing beauty landscape requires the ability to build branded experiences that craft layered narratives—making every moment small or large, from beginning to end, [...]

What will the new normal look like? The future doesn’t require a crystal ball. Innovative beauty retailers like Sephora and brands like Beautycounter are building it right now—in [...]

In just over six years, Carbon Beauty has grown to be one of the largest beauty retailers on Amazon today, with an assortment of 70+ brands and sales projected to hit $15 million this year. The [...]

Rihanna, megastar and founder of Fenty Beauty, posted a photo on Instagram last month of herself in only a bucket hat, pink bra, and two swipes of her brand’s sunscreen adorning her cheeks. The [...]

Search #TextureTuesday on Instagram and you will find more than 275,000 posts, most of which show extreme close-ups of thick fluffy moisturizers and ASMR-inducing videos of bouncy gel masks being [...]

China is well on its way to becoming the biggest beauty market in the world, capturing nearly $60 billion of the $532 billion in global beauty sales. The opportunity is real, but it’s only [...]

Sun care has historically been a seasonal category sold primarily through the FDM channel. Fast-forward to this last decade and we have finally seen the category evolve to an integrated part of [...]

Livestreaming has come a long way in China since it emerged as a niche tool used by the gaming and e-commerce industries in 2015, reaching a tipping point last year as e-tailers generated a [...]

Amazon was always going to dominate the e-commerce space—the question was never if, but when. Premium beauty and Amazon are not mutually exclusive. It is possible to protect the integrity of your [...]

Today, China stands as the world’s second-largest consumer beauty market in the world. With beauty sales approaching $60 billion, China is also considered the world’s largest dollar contributor [...]