Archives

From the first recorded tasting of a pineapple in the 1400s, the spiky, yellow fruit has been considered a symbol of status. After Christopher Columbus made his second trip to America, he brought [...]

The best brands think like a consumer. That is, according to a study by SAP, Siegel+Gale, and Shift Thinking. When it comes to critical decision making, the most successful brands don't think [...]

Not only is smell the sense most linked to memories, it's the only one of our five senses that travels immediately throughout various aspects of the brain rather than being processed centrally. [...]

Today, 90% of companies employ content marketing as a part of their business model. In fact, per dollar spent, the strategy generates three times as many leads as traditional marketing efforts. [...]

Last summer, photographer Reginald van de Velde was able to explore places that most will never see in their lifetime: the disputed territory of Abkhazia, in northwestern Georgia. Tskaltubo, a [...]

Scientifically speaking, the scent of rainfall is proven to be extremely pleasurable for humans. Diana Young, an anthropologist at the University of Queensland in Australia, believes that this [...]

The benefits of  a comb are undeniable—they cause less breakage, split ends, and frizz than a brush. However, the importance of this beauty object goes far beyond its hair benefits. The evolution [...]

Plastic pollution has become a global crisis. According to the Center for Biological Diversity, plastic is expected to outweigh fish by 2050 if pollution continues at our current rate. Finding an [...]

Currently, over 220 million tons of plastic are produced every year, much of which ends up in our oceans. And although we are becoming more aware of our plastic use—with brands and people alike [...]

In the wellness world, we often see old traditions—think hay bathing and energy healers—resurface as new-age trends. A prime example of this is the evil eye. Anyone is certain to recognize the [...]