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In today's digital age, e-commerce brands have risen significantly in popularity, growing an average of 19% per year in the past decade. For these brands, packaging has become an extremely [...]

As a society, our technological innovation has never been better. We've reached the age of self-driving cars and smartwatches, so it seems that it's only a matter of time before we move to smart [...]

It's no secret that when making a purchase, millennials tend to sway towards brands that have a purpose. FastCompany certifies that, "Both the substance of meaningful action and people’s [...]

From the first recorded tasting of a pineapple in the 1400s, the spiky, yellow fruit has been considered a symbol of status. After Christopher Columbus made his second trip to America, he brought [...]

The best brands think like a consumer. That is, according to a study by SAP, Siegel+Gale, and Shift Thinking. When it comes to critical decision making, the most successful brands don't think [...]

Not only is smell the sense most linked to memories, it's the only one of our five senses that travels immediately throughout various aspects of the brain rather than being processed centrally. [...]

Today, 90% of companies employ content marketing as a part of their business model. In fact, per dollar spent, the strategy generates three times as many leads as traditional marketing efforts. [...]

Last summer, photographer Reginald van de Velde was able to explore places that most will never see in their lifetime: the disputed territory of Abkhazia, in northwestern Georgia. Tskaltubo, a [...]

Scientifically speaking, the scent of rainfall is proven to be extremely pleasurable for humans. Diana Young, an anthropologist at the University of Queensland in Australia, believes that this [...]

The benefits of  a comb are undeniable—they cause less breakage, split ends, and frizz than a brush. However, the importance of this beauty object goes far beyond its hair benefits. The evolution [...]