Carmine Montalto aka Skincarma – the Ultimate Skinfluencer
Social media has revolutionized the beauty industry, with influencers rising from anonymity to celebrity-like status as the beauty world capitalizes on their following. The pandemic’s [...]
4 Steps for Identifying and Onboarding the Right Contract Manufacturer
We know that the majority of cosmetic brands do not make some or all of their own products. What I mean by this is that very few brands own their own development labs or manufacturing [...]
Does Your Product Have What It Takes to Succeed at Sephora?
Accurately, Sephora sees itself as a beauty destination for the young, discerning, and high-spending customer. Where Sephora really does it right (unlike Ulta, their top competitor) is with their [...]
Interview Annie McKee: How to Be Happy at Work
Many of us think that our enjoyment of our jobs is limited by factors out of our control. Unhappiness at work can be debilitating. We spend so much time on the job that it is logical that our [...]
Consumer Innovation Burnout?
I am constantly being asked by clients for the next BIG innovation. If the iPhone X were round, would it be as successful or does Apple know something we should all consider?