The Innovation Group at JWT Intelligence partnered with Snapchat on a new report examining the creative habits, influence, and expectations of Generation Z. This generation is currently [...]
Search engines seek to evaluate and index the information on the World Wide Web to ensure the most relevant results are delivered to users. In their relentless quest to improve the quality of [...]
The VSCO girl trend got traction shortly after Roisin Lanigan published “A Guide to VSCO Girls: The Tumblr Girls of 2019” on the i-D UK website in late July, after hearing about the meme from [...]
Flamingo, the female counterpart to Harry’s Razors and now part of the Edgewell Personal Care portfolio, has launched a new pubic hair maintenance product, Mons Mist, named after the anatomical [...]
Research shows that both online and offline customer brand conversations drive purchase decisions, but they require separate marketing strategies. Data and analytics firm Engagement Labs released [...]
Breaking traditional gender roles goes far beyond society’s perception of women and the push for equality between men and women. Addressing gender stereotyping to include issues of transgender, [...]
From the outside looking in, the ecosystem of social platforms and digital channels in China can be daunting. Success in the market requires that brands and marketers navigate and determine the [...]
As more and more brands enter the DTC race pumping money into the digital ad space, more dollars are needed to compete for the same impressions. “When demand rises but the supply is [...]
According to Reports and Data, the global Dietary Supplements Market was valued at $124.8 billion in 2018 and is expected to reach $210.3 billion by year 2026, at a CAGR of 6.4%. As DTC brands [...]
Instagram continues to launch features that encourage shopping in-app with new functionality for users, and new opportunities for businesses to get more out of the platform. This week, [...]
