Marketing

Rimmel has launched a social initiative to tackle beauty cyberbullying by partnering with The Cybersmile Foundation for a three-year global campaign.

method has partnered with the San Francisco Museum of Modern Art to launch the method x SFMOMA "Glass for Good" bottle inspired by the iconic method teardrop hand wash bottle.

Influencer Marketing Lessons: How small brands can protect themselves from influencer partnerships gone wrong.

American Express started Small Business Saturday in 2010, and it has become a shopping staple during the Thanksgiving weekend holiday kickoff.

GenZ is the first cohort to use video as a form of communication. Why not go to the source—the authentic, unknown content creators that have amassed huge subscriber bases on YouTube?

Gillette owns 60% of the $15 billion shaving category with more than 750 million people worldwide using their razors, but they are not resting on their laurels—they continue to innovate.

As a result of their expanding economy, China's wealthy citizens are prioritizing travel, effectively shaping the tourism industry. As a result, hotels have begun hiring Chinese-speaking staff, [...]

As the biggest e-commerce company in the world, Amazon sees its fair share of newsworthy stories. Some of them laughable, some of them hard to ignore. RetailDive challenged 10 of Amazon's biggest [...]

Until recently, Chinese luxury consumers only bought perfume and fragrance because of the brand names. It was the status of the brand, not the scent, that drove the purchase. However, younger [...]

A study by Adestra named email as the "killer app that marketers have been searching for." Though email marketing is a 40-year-old strategy, 73 percent of millennials still prefer getting emails [...]