Marketing

Sommelier du Parfum was created in May 2017 by a multidisciplinary team of perfumers, developers, and AI researchers, and incubated in Station F, the world’s largest start-up campus. Making the [...]

Influencer and model Tiffany Stanley founded Firefly Beauty after her mother Sharon was diagnosed with terminal skin cancer 2 years ago. She beat the odds and has almost made a full [...]

Amorepacific and TerraCycle have signed a memorandum of understanding on an initiative for the systematic recycling of empty bottles. Saehong Ahn, President of Amorepacific Corporation, said in a [...]

Hong Kong Airlines announced a new amenity kit series that highlights Hong Kong’s vibrant culture through a collaborative partnership with four local artists. The amenity kits feature the [...]

Alibaba made a major move to acquire more brand partners through the launch of a new English-language portal. Alibaba’s Tmall Global (TMG) says they have 20,000 international brands in over [...]

With billions of beauty-focused videos on the platform, YouTube is one of the driving forces transforming the face of the beauty industry. In 2018, beauty-related content generated more than 169 [...]

Amazon officially announced this year will be the longest Amazon Prime Day ever, running for a total of 48 hours and offering members two full days with more than one million deals around the [...]

Tribe Dynamics announced the acquisition of eBench Limited, a London-based social analytics company. WHO:  Tribe Dynamics began as an influencer CRM platform and has grown into the market leader [...]

Antonio Estrada is a master stylist that built a clientele based on color and haircuts, reaching the coveted status for a stylist—consistently booked—but what followed was burnout. Looking for [...]

Daniela Ciocan, the award-winning marketing powerhouse behind many beauty events including Cosmoprof North America (CPNA), is reinventing the concept of the trade show. Unfiltered Experience [...]