In today’s crowded digital space, SEO (search engine optimization) is more important than ever. That’s because every day there are new brands and websites vying for customers online. While social [...]
In 1999, Amazon was a small e-commerce retailer exclusively selling books online. In a 2017 article, Business Insider reported that 43% of all US online retail sales were made through Amazon. And [...]
Gone are the days of having one job. We live in an age of opportunity, and the side hustle is on the rise. This means you can still have a day job, whilst building your brand, business, or public [...]
Today, the consumer path to purchase is far from linear. Condé Nast commissioned a survey in partnership with Tapestry, a leading research firm, to explore the role and timing of influence in the [...]
Founder Kelly Kovack provides a fresh voice to the beauty industry with content from her perspective, and through her lens. BeautyMatter also publishes highly curated news and exclusive original pieces by thought leaders and beauty insiders.