Marketing

The complexities of consumer motivation have never been more complicated. While there are many theories and models for predicting consumer behavior, the common thread is the need for some level [...]

TikTok is one of the fastest-growing social media platforms in the world, offering an alternative version of online sharing based on short videos with music and filters. For Gen Z is a new [...]

Personalization at scale is the holy grail of marketing, and McKinsey & Co predicts that within five years personalization will be a key driver of marketing success. According to Harvard [...]

As the podcast boom continues, Seneca Women and founding partner P&G have launched a new podcast network to amplify women’s voices globally. The Seneca Women Podcast Network is a new [...]

The line between public relations, marketing, and advertising continues to blur and, as a result, PR agencies have evolved to reflect the changing landscape. Public relations or, perhaps more [...]

The editorial go-to for the wellness set, mindbodygreen, identified eight trends they predict will define clean beauty in 2020. They predicted the rise of Ayurveda, waterless formulations, and [...]

The landscape of the beauty industry is shifting, and the importance of Northeast Asia is growing. Understanding the emerging trends and cultural nuances have shown to have a profound impact on [...]

Google reveals its biggest beauty search trends of the year and it doesn’t disappoint. While trends can be elusive, Google’s 2019 Year in Search reinforces that brands can’t go [...]

Over 320 million people around the world use Pinterest, and more than 200 billion ideas have been saved to over 4 billion boards to date on the platform, which provides valuable insights into [...]

This was the first calendar year for TikTok in the US market, but it has gone from Gen Z niche to mainstream in no time. The short-form video app owned by Chinese company ByteDance recently [...]