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Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders.
  • Exclusives
  • Brands
  • Finance
  • Tech
  • Retail
  • Trend
  • Professional
  • Reports

Marketing

 Merryfield App Rewards Shopping Clean
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By Kelly Kovack
In Finance, Marketing
Posted August 7, 2020

Merryfield App Rewards Shopping Clean

Merryfield is a new clean-label rewards appĀ that makes shopping for better-for-you products easier and more rewarding for everyone. Any time Merryfield users shop at their favorite retailer and [...]

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 The Good Face Project Provides a Data-Driven Distribution Point for Beauty
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By Kelly Kovack
In Brands, Marketing, Retail
Posted July 24, 2020

The Good Face Project Provides a Data-Driven Distribution Point for Beauty

The Good Face Project believes that clean beauty is the new standard, and is on a mission to fix the broken beauty industry by educating consumers on key ingredients in products they use each and [...]

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 Retailers Fall Short When It Comes to Training Associates
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By Kelly Kovack
In Insight, Marketing, Retail
Posted May 20, 2020

Retailers Fall Short When It Comes to Training Associates

Although Instagram influencers may have millions of followers, it’s the associates on the sales floor that are the faces of brands on that day, in that moment for the consumer. Yet shockingly, [...]

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 Just The Numbers: Podcast vs Radio
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By Kelly Kovack
In Insight, Marketing, Trend
Posted May 18, 2020

Just The Numbers: Podcast vs Radio

The audio sector is now split intoĀ two modes of delivery: traditional (AM/FM) radio, and digital formats like online radio and podcasting. While terrestrial radio reaches almost the entire US [...]

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 Design Amazon Product Pages that Convert Visitors into Buyers
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By Kelly Kovack
In Insight, Marketing, Retail
Posted April 29, 2020

Design Amazon Product Pages that Convert Visitors into Buyers

Amazon is a marketplace, but 52% of consumers also report starting their product search on Amazon. As a result, regardless of the size of your brand or the nature of the product, Amazon provides [...]

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 10 Beauty Brands Doing Amazon Storefronts Right
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By Ross Walker
In Exclusives, Marketing, Retail
Posted April 13, 2020

10 Beauty Brands Doing Amazon Storefronts Right

Is the Amazon storefront page the most underutilized asset available to beauty brands on Amazon? Reviewing them for this article, I would say there is a lot of opportunity for brands big and [...]

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 The E-Sport Girl Gamer Beauty Opportunity
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By Kelly Kovack
In Brands, Marketing, Trend
Posted April 13, 2020

The E-Sport Girl Gamer Beauty Opportunity

Even though female gamers are largely overshadowed by their male counterparts, they attract large audiences on YouTube. In fact, some of the most popular gaming channels on YouTube are hosted by [...]

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 Just The Numbers: The State of Influencer Marketing 2020
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By Kelly Kovack
In Insight, Marketing, Trend
Posted April 13, 2020

Just The Numbers: The State of Influencer Marketing 2020

CreatorIQ andĀ Influencer Marketing Hub have collaboratedĀ on an annual report called ā€œState of Influencer Marketing.ā€Ā The 2020 edition contains the results from a survey of more than 4,000 brand [...]

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 3 Reasons Before-and-After Photos Are Compelling
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By Kelly Kovack
In Insight, Marketing
Posted March 20, 2020

3 Reasons Before-and-After Photos Are Compelling

A popular subreddit called r/progresspics has almost 650,000 subscribers. While the posts are mostly weight related, the thread does contain transformations of all types that are even [...]

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 Elizabeth Arden Joins Forces with Nonpartisan Organization, I am a voter.
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By Kelly Kovack
In Brands, Marketing
Posted March 11, 2020

Elizabeth Arden Joins Forces with Nonpartisan Organization, I am a voter.

In her lifetime, company founder Elizabeth Arden succeeded in many “firsts,” always breaking the metaphorical glass ceiling with each accomplishment. A suffragette herself, in 1912 [...]

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  • Five Tips On The Art Of CollaborationFive Tips On The Art Of Collaboration
  • Megvii Enters the Beauty AI Virtual Try-On Market with FaceStyleMegvii Enters the Beauty AI Virtual Try-On Market with FaceStyle
  • Billion-Year-Old Color Pigment Discovered—and It’s Bright PinkBillion-Year-Old Color Pigment Discovered—and It’s Bright Pink
  • Survive to Thrive: A Page from Neill Corporation’s PlaybookSurvive to Thrive: A Page from Neill Corporation’s Playbook
  • KDC/ONE to Merge with HCT GroupKDC/ONE to Merge with HCT Group

ABOUT

Founder Kelly Kovack provides a fresh voice to the beauty industry with content from her perspective, and through her lens. BeautyMatter also publishes highly curated news and exclusive original pieces by thought leaders and beauty insiders.

                       

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info@beautymatter.com
90 William St, NY, NY 10038

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