Marketing

Although Instagram influencers may have millions of followers, it’s the associates on the sales floor that are the faces of brands on that day, in that moment for the consumer. Yet shockingly, [...]

The audio sector is now split into two modes of delivery: traditional (AM/FM) radio, and digital formats like online radio and podcasting. While terrestrial radio reaches almost the entire US [...]

Amazon is a marketplace, but 52% of consumers also report starting their product search on Amazon. As a result, regardless of the size of your brand or the nature of the product, Amazon provides [...]

Is the Amazon storefront page the most underutilized asset available to beauty brands on Amazon? Reviewing them for this article, I would say there is a lot of opportunity for brands big and [...]

Even though female gamers are largely overshadowed by their male counterparts, they attract large audiences on YouTube. In fact, some of the most popular gaming channels on YouTube are hosted by [...]

CreatorIQ and Influencer Marketing Hub have collaborated on an annual report called “State of Influencer Marketing.” The 2020 edition contains the results from a survey of more than 4,000 brand [...]

A popular subreddit called r/progresspics has almost 650,000 subscribers. While the posts are mostly weight related, the thread does contain transformations of all types that are even [...]

In her lifetime, company founder Elizabeth Arden succeeded in many “firsts,” always breaking the metaphorical glass ceiling with each accomplishment. A suffragette herself, in 1912 [...]

We are in a new era of sustainability-driven by consumers, governments, and corporations, impelled by the visible effects of pollution on our environment and the impact on climate and food [...]

Unilever announced the initiation of a yearlong review of its health and beauty brands in an effort to maximize the growth of its beauty portfolio, according to The Sunday Times. The in-depth [...]