Trend

Today’s consumers are more mindful not only of what they put in and on their bodies, but also about what happens to the package at the end of a product’s life. UK retailer John Lewis [...]

“If it feels like we’re all drinking from a data firehose, it’s because we are,” Mary Meeker told the audience at the Vox/Recode Code Conference in Scottsdale, Arizona last week. The internet [...]

In today’s influencer landscape, brands are left to their own devices in determining the credibility of influencers. There are tools to help validate followers, engagement, etc., but what [...]

Founded by two former Google employees, Spate, which uses search data to provide insight into beauty and food trends, has raised $1.8 million. The funding round was led by Initialized Capital, [...]

Video has a significant impact on consumers' choices and buying decisions, so it's essential marketers know the most valuable way to use it.

In the Asia-Pacific (APAC) region the skincare category is forecast to reach US$99,545.9 million by 2023, growing at a CAGR of 7% during 2018-2023. Mohammed Masiuddin Shajie, Consumer Analyst at [...]

Gradients are a calming design treatment providing a quiet space in the cacophony of digital and visual overload. The use of gradient color is not anything new, but the design element is having a [...]

DTC brands are redefining the retail landscape from end to end. With the mind-boggling multiples and amount of investment flooding into DTC brands, the expansion of these businesses into [...]

The smartphone has become an extension of who we are and how we navigate the world in many respects, especially for millennial women. 

While the impact of influencers is often referred to as a paradigm-shifting trend, in effect it is a dynamic that has always been part of society and ingrained in the human psyche. In simple [...]