AZOYA X BEAUTYMATTER’S: GETTING STARTED ON TMALL GLOBAL
Global beauty brands such as Fenty Beauty, Huda Beauty, and Drunk Elephant have all used Tmall Global as a springboard to enter the China market over the past year.
But while beauty brands all around the world are flocking to China’s largest cross-border e-commerce platform, many still have trouble understanding its requirements and just how exactly its e-commerce ecosystem works.
We’ve compiled an exhaustive 54-page guide that details the ins and outs of running a store on Tmall Global, such as:
- How Tmall Global and cross-border e-commerce work
- The different options sellers have when opening a Tmall Global store
- How to know when a brand is ready for Tmall Global
- What the customer makeup on Tmall Global is like
- How to drive traffic to a Tmall Global store
- How live streaming works on Tmall Global
- How new stores on Tmall get rated