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Japan is a hotbed of beauty, steeped in ancient wisdom, traditions, and time-tested ingredients. This report dives into the history and traditions of Japanese culture and explores how this has translated to modern-day beauty practices, leading the country to stake its claim in the Asian beauty boom.

The report includes:
• A list of 100+ Japanese brands that should be on your radar
• Cultural and beauty principles
• Traditional ingredients
• K-Beauty vs J-Beauty
• Market leaders
• Just the numbers
• Category trends

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