In Exclusives, Insight, Marketing

Color is a nonverbal form of communication that provides visual cues to the consumer that can signal action and influence mood. It’s a meaningful constant for sighted people and a powerful psychological tool. The use of color can send a positive or negative message, encourage sales, calm a crowd, or increase enthusiasm. In fact, research has shown that 60% of consumer purchases are based purely on color. While this behavior may be based on an unconscious rather than a conscious decision, it’s powerful information that should instill the use of color as a strategic tool rather than a decorative whim. Used strategically, color can have many roles in developing a brand’s visual language that furthers differentiation in the marketplace.

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  • […] Color is a nonverbal form of communication that provides visual cues to the consumer that can signal action and influence mood. It’s a meaningful constant for sighted people and a powerful psychological tool. The use of color can send a positive or negative message, encourage sales, calm a crowd, or increase enthusiasm.  […]

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