Bulldog Skincare joins the Hawaiian Tropic, Schick family. Launched ten years ago by Simon Duffy, Bulldog is a UK-based men’s grooming and skincare product line with global distribution to over 17,000 retailers in 14 markets. Their largest markets are the UK, US, Sweden and South Korea.

WHY: The acquisition of Bulldog will expand the men’s product portfolio for Edgewell, whose products include Schick and Wilkinson Sword razors and Edge shave gel.

IN THEIR WORDS: Colin Hutchison, Edgewell’s Vice President of Commercial International, comments, “As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions and leaders, to bring unique innovation to market for the benefit of our customers, consumers, and Edgewell shareholders. Bulldog has created an exciting and fast growing brand, by bringing that same challenger approach to men’s skincare, providing differentiated products that focus on a simple, straightforward message for men. Bulldog is a natural fit for Edgewell, and this acquisition creates opportunities to expand our personal care portfolio in a growing global category where we can leverage our large geographic footprint.”

DETAILS:

• Financial terms were not disclosed.
• The transaction was funded from operating cash and will not have material effect on fiscal 2017 expected financial results.
• St. Louis-based Edgewell was spun out in July 2015 from Energizer Holdings Inc.
• Dentons advised Edgewell Personal Care Holdings UK Limited (“Edgewell”), a UK subsidiary of the US-based Edgewell Personal Care Company, on its acquisition of Bulldog Skincare Holdings Limited (“Bulldog”)