Edgewell is doubling down on the men’s category. A little over a year after acquiring Bulldog Skincare the company is acquiring the number-one brand in the US men’s prestige market, Jack Black.
WHO: Jack Black was founded in Dallas, TX, in 2000 by Curran Dandurand, Jeff Dandurand, and Emily Dalton. Jack Black was an early pioneer in the men’s category with products created with a simple commitment to customers: Nothing complicated. Nothing cosmetic. Just superior skincare. The assortment has grown to address all men’s everyday personal care needs offering a full range of products including skincare, body care, shaving, hair care, fine fragrance, and razors. Jack Black’s largest markets are in the US and Canada, where it is a top-selling brand at retailers such as Nordstrom, ULTA Beauty, Neiman Marcus, Bloomingdale’s, Dillard’s, and Sephora.
IN THEIR OWN WORDS: “As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skincare, to satisfy men’s everyday grooming needs,” said Colin Hutchison, Edgewell’s Chief Operating Officer, in a release. “Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base. The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio based on its unique brand positioning, prestige channel footprint, and product assortment. This acquisition creates opportunities to expand our personal care portfolio in growing categories in the U.S. and globally, while nurturing the strong brand equity that the Jack Black founders have developed.”
“We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” said Curran Dandurand, CEO of Jack Black. “We’ve built our leadership position in the U.S. by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”
DETAILS:
