In Brands, Finance, Tech

Madison Reed is taking on the $50 billion hair care market one $45 dye job at a time. Over the past year the brand has quietly launched on QVC, launched a chatbot, opened a storefront called Madison Reed Color Bar, and raised $13 million in new venture funding.  In addition to the funding announcement the company has hired Heidi Dorosin as its first Chief Marketing Officer. Previously, Dorosin was a General Manager for the Clorox laundry division, which includes some of the company’s best-known brands and flagship product Clorox bleach.

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