In Exclusives, Insight, Retail

If it’s still a mystery why Sephora is killing it in one of the toughest retail environments we’ve seen, well, here’s the reason—constant innovation. After having just launched their largest store (11,300 sq. ft.) to date last April on 34th Street in Manhattan, last week they opened their smallest (2,000 sq. ft.) boutique-format store at 88 Newbury Street in Boston. Sephora is not sitting on their laurels. They’re now looking for expansion in Bluemercury and Space NK territory—the neighborhood beauty store.

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