In Brands, Exclusives, Insight, People

Taking a 140-year-old brand and making it innovative and relevant is an art form and certainly not for the faint of heart. Finding a beauty heritage brand is like finding a needle in a haystack, but once you do it requires vision and a very particular skill set that balances business acumen and branding skill. Industry veteran Amy Regan checks all the boxes and is the brains and vision behind Skinfix’s reinvention. Amy is one of those rare talents that has the skill to seamlessly navigate big corporate brands and the ability to roll up her sleeves and do what it takes as an entrepreneur. If you don’t believe me, here’s the evidence: in four short years Skinfix has become a beauty editor favorite, winning 22 major beauty awards, achieving hard-earned support from the dermatology community, and killing it on QVC and Ulta.com.

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