In Exclusives, Finance, Insight

The Red Tree’s innovative RaceFit™ program launched last year to help brand owners evaluate their brands’ strengths and weaknesses. An industry first, and easily completed in 25 minutes via an online platform, feedback is instant via a detailed, bespoke report full of expert advice, precisely engineered to get a brand RaceFit™. The Red Tree’s RaceFit™ Focus is sharing its content series that explores the seven key building blocks that underpin a successful brand. In this article, Business Ambitions Managing Director, Selwyn Pattinson, focuses on the importance of business planning, a critical activity for beauty brands that are looking to succeed.

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