In Brands, Exclusives, Insight

The Red Tree’s innovative RaceFit™ program launched last year to help brand owners evaluate their brand’s strengths and weaknesses. An industry first, and easily completed in 25 minutes via an online platform, feedback is instant via a detailed, bespoke report full of expert advice, precisely engineered to get a brand RaceFit™. The Red Tree’s RaceFit™ Focus is sharing its content series that explores the seven key building blocks that underpin a successful brand. 

This time we are delving into Logistics. It may not be the most glamorous side of the Beauty Industry, but without a great logistics partner your business can grind to a halt. With so many routes to market, each with their own fulfillment requirements, brands need a versatile and experienced provider to help them maximize opportunities. We invited James Keable, Business Development Manager at Westex, to share with us his thoughts on what to look for in your logistics partner.

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