In Brands, Finance

Canada-based Evergreen Consumer Brands acquired the Salon Selectives and Daily Defense brands from CLT International. Evergreen claims it will become the leading supplier of premium value health and beauty products through this acquisition.

WHO: Salon Selectives and Daily Defense brands have created a huge following and can be found in leading Mass, Food, Discount, Drug and Dollar retailers across North America and globally.

Evergreen has more than 12 years of experience developing, manufacturing, marketing, and distributing health and beauty products. Evergreen owns, develops, and manufactures a portfolio of personal care and household brands and licenses including Silkience, Spa Haus, Lavoris, PureSilk, Barbasol, EarthScents, Inspire, Redline, and Dubble Bubble. Evergreen is a leading global manufacturer of premium value health and beauty and household products. Evergreen strives to be socially and environmentally responsible.

WHY: The acquisition of Salon Selectives and Daily Defense are a perfect addition to Evergreen’s portfolio of value-based personal care brands.

IN THEIR OWN WORDS: “CLT is confident that Evergreen will continue to expand and develop these brands and that their addition to Evergreen will create real synergy for the retailer and consumer,” said Jack Wilkinson, CEO of CLT in a press release.

“We are extremely excited to add these two trusted globally recognized brands to our portfolio. This transaction will immediately broaden our global reach and increase our talent bench. Evergreen has a long history of providing our retail partners products that blend quality, price, innovation, and point of difference. This acquisition makes Evergreen the leading supplier of premium value health and beauty products,” said Steve Immel, Co-CEO of Evergreen Consumer Brands.

DETAILS:

  • Canada-based Evergreen Consumer Brands acquired the Salon Selectives and Daily Defense brands from CLT International.
  • Originally owned by Unilever and Procter & Gamble respectively, CLT acquired the brands in 2011 and rebranded them to appeal to a newer consumer seeking premium value products.

Photo: Henri Phan via Unsplash

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