New and amazing beauty products flood the market daily. But did you know that, sadly, only 1 in 10 will prove successful? And even fewer will enjoy a long shelf or TV life? Beauty entrepreneur Stacey Schieffelin, founder of ybf (Your Best Friend), has launched thousands of products and has suffered a few not-so-perfect product launches along the way. Successes are great—but it’s the failures we get the best training from. These are the ten questions Stacey and her team always ask before a launching a product.
- Does it have unique features?
- Does it have mass appeal?
- Does it solve a problem?
- Is there a powerful offer with a supportive cost of goods?
- Can you easily explain how it works?
- Is there a magical transformation or demo?
- Is it multifunctional?
- Is it credible?
- Are there testimonials?
- Are there proven results?
If you answered YES to all 10 of these questions, you’ve got yourself a product that’s so solid you won’t even need a celebrity endorser to make it fly into the hands of shoppers. No one is a more powerful spokesperson than the person who developed the product from concept to completion—it is your baby, and that passion is contagious!
Photo Credit: via ybf