In Brands, Insight, Trend

The state of the current beauty landscape is one of evolution and disruption where indie brands have the beauty big guys in a scramble to compete. There is no turning back—consumers simply don’t shop for beauty the way they have in the past. The industry is full of disrupter brands, but Business of Fashion profiled six that are disrupting speed-to-market, technology, pricing, gender perceptions, marketing, and pricing models.

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