In Finance, Insight, Retail

An obscure tech firm, CSG Generation, has swooped in to the ashes of the retail apocalypse, purchasing bankrupt retailer Bon-Ton’s IP for $900,000. They are betting on the value of 120 years of brand building. Bon-Ton was launched in 1898 when Max and Samuel Grumbacher opened their first store in York, Pennsylvania. Bon-Ton grew to be a chain of regional department stores with revenue in the neighborhood of $2.6 billion, with the positioning of an upscale option in small towns where other retailers were Sears and J.C. Penney.

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