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It’s surprising this hasn’t happened sooner, but the beauty industry equivalent of @Diet_Prada has emerged, and it’s called @EsteeLaundry. The Instagram account was started by an anonymous beauty collective with the mission of “airing out the beauty industry’s dirty laundry” with no advertising or sponsored ads. They are delivering beauty business insider info, calling out brand dupes and cultural appropriation. Followers who are being dubbed#Laundrites are encouraged to DM beauty scandals.

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