In Brands, Exclusives, Insight, Marketing

As the CMO of Scentbird, I have been leading influencer marketing for the last 4 years. Influencers have played a key role in our growth, both through their own influence and the valuable content they create. In this time, there have been huge changes in the space—from new channels (Snapchat was barely on the map) to emerging formats (the boom of live feeds).

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