In Brands, Exclusives, Insight, People

In the age of Instagram, influencers, and indie brand innovation, competing as a heritage beauty brand in today’s landscape is not for the faint of heart. It requires respect for history with the ability to navigate evolution and revolution, finding the right balance that keeps the DNA of the brand intact while remaining relevant and competitive. In many respects, it’s easier to start an indie brand with a clean slate in today’s beauty environment than running a heritage brand.

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