Heyday plans to expand its facial outpost disruption, closing its Series A funding by raising $8 million in capital. The round was led by Fifth Wall Ventures, including participation from existing investors such as Lerer Hippeau and Brainchild Funding in addition to welcoming new investors M3 Ventures and CircleUp.
WHO: Founded in 2015 by Adam Ross and Michael Pollak, Heyday is a groundbreaking skincare disruptor that has filled a void in the marketplace. Heyday is known for their personalized facials, expert advice, and highly curated product selection. Heyday is invested in education, changing the way people engage with skincare and taking the confusion and exclusivity out of facials in an affordable, accessible, and high-design set of brick-and-mortar locations. Providing “expert skincare with a human touch,” Heyday currently operates five locations in NYC and has just opened their sixth shop in Los Angeles. The brand uses real estate to strategically drive its business by being located in the right space, on the right block, and in the right neighborhood, allowing Heyday to embed itself into the fabric of the communities it serves and to become an essential component of its customers’ skincare routines.
WHY: The fundraise will finance further brick-and-mortar expansion for Heyday in California while they continue to build in New York. It will also allow for organizational investments and key new team member hires.
IN THEIR OWN WORDS: “We’re very excited to announce the close of our Series A investment round. We’ve seen unparalleled enthusiasm from a group of thoughtful investors whose influence and talents will be indispensable to our further growth. California is a large and important market where, like New York, people prioritize self-care. We look forward to strategically expanding within both markets and executing on our high-quality in-shop experience and unparalleled service standards that change the lives of our clients with both short- and long-term benefits,” said Heyday CEO and co-founder Adam Ross.
“Heyday not only reflects the dynamic disruption of beauty and wellness, but also the renaissance of retail. As digitally-native retailers lead the way with fresh concepts, brands, and online experiences, many in that cohort are pivoting back to the Built World to reach, engage, and grow their followings—scalably and profitably. Heyday has embraced an omnichannel philosophy from day one, leveraging brick and mortar to accelerate its business, and innovating across all customer touchpoints,” stated Kevin Campos, Principal at Fifth Wall, who will also be joining Heyday’s board of directors. “With our industry-leading consortium of real estate owners and operators, Fifth Wall is uniquely positioned to meaningfully influence Heyday’s outcome through unparalleled connections and support. We’re thrilled to support Heyday as it transforms the future of retail.”
“This round allows us to really invest in the infrastructure to better deliver on our mission of personalizing skincare to create a positive impact in people’s lives—of both our incredible team and the clients we touch daily,” said Heyday CBO and co-founder, Michael Pollak.
“Heyday embodies the perfect formula for winning over the modern consumer. They have a maniacal focus on creating the best possible customer experience—bridging physical and digital, and revolutionizing the way we think about skincare,” said Ben Lerer, Managing Partner of Lerer Hippeau. “It’s no surprise their growth trajectory has been so stellar and I look forward to following their continued success and brand evolution.”
DETAILS:
