In Brands, Exclusives, Insight

It’s very easy in a digital age marked by short attention spans for us to mistreat key marketing expressions. Let’s look at some of these victims, beginning with the word “influencer.” How about the word “celebrity,” or “KPI”? In the universe of beauty, one of the most abused words is “education,” so much so that brands have forgotten what it’s about and why it’s necessary.

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