In Brands, Finance

Direct-to-consumer green scented product brand Skylar raised $8 million in Series A funding led by FirstMark Capital, with participation from Upfront Ventures, Amplify LA, Gingerbread Capital, and several individual investors, including the Honest Company’s Brian Lee, who co-founded the baby brand along with actress Jessica Alba.

Skylar was founded in 2017 by Cat Chen, who has experience in the direct-to-consumer, clean beauty world from her time at Honest Company. For the moment the brand is focused solely on building a direct-to-consumer brand, but future wholesale and online expansion is not off the table.

The round brings the brand’s total funding to $11 million. A year ago the business raised a $3 million first round of financing led by Upfront Ventures with participation from serial entrepreneur-turned-investor Brian Lee and other top-tier Los Angeles-based investors.

According to TechCrunch, the Los Angeles investment community is rallying behind Chen and her business. Brian Lee, Amplify, Upfront Ventures, Kaktus Capital (founded by ex-NastyGal executive Deborah Benton), and Brilliant Ventures are all investors in the business.

Read the full story in Fortune.

Photo: Facebook | @Skylar

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