In Brands, Insight, Marketing

The beauty industry has a love-hate relationship with the Washington-based nonprofit Environmental Working Group (EWG). I suppose how you feel may depend on where your brand and products rank on their infamous Skin Deep Database. While many in the industry feel the group is peddling “pseudoscience” and “fear mongering,” the database, which ranks the toxicity of everyday items based on studies that show links to hormone disruption or illnesses like cancer, is heavily referenced by consumers. 

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