BeautyStat is leveraging its decade as a successful influencer and beauty blog, launching a DTC skincare brand with a hero product duo—Universal C Skin Refiner and Universal Pro-Bio Moisture Boost Cream. In a time when speed to market sometimes trumps efficacy and innovation, it’s refreshing to see someone put product formulation first and break the fast-beauty trend.

With digital roots, a database of over 150,000 consumers, and a background in formulation, BeautyStat cosmetics chemist founder Ron Robinson was often asked why he hadn’t launched a brand. His response was always the same: he hadn’t seen anything truly breakthrough—until he had a meeting with Estée Lauder colleague Jules Zecchino. Vitamin C technology got Robinson off the sidelines and into the product game.

Backed by extensive research, definitive clinical test results, competitive testing, and three exclusive patents, BeautyStat’s products have been referred to as the “holy grail” of skincare. While vitamin C has been around for decades, and brands at all price points and channels of distribution incorporate the ingredient in formulations, this vitamin C is different. The patented encapsulated delivery system for the vitamin C allows the ingredient to be used at 20% while maintaining the potency.

This brand has everything going for it—a group of industry veterans at its helm, product in the pipeline, a built-in consumer base, a digital marketing platform, and a category up 23% over last year.