In Brands, Exclusives, Insight

Female body hair is so taboo that, looking at advertisements and branding for shaving products, you could almost believe it doesn’t exist. That notion and the pressure to always be clean-shaven is something that Georgina Gooley, founder of direct-to-consumer shave and body care brand Billie’s, wanted to change. With her brand, she showed beautiful images of women with body hair, reimagined the shaving experience, and launched messaging that shaving or not shaving were equally acceptable. I spoke to her about growing her brand with the help of a Series A investment, and why she saw the importance in changing how we think of female body hair. 

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