In Brands, Exclusives

In a climate where clean beauty is becoming more and more of an industry standard, mother-daughter duo June and Rochelle Jacobs can look back at 20 years in the industry pioneering good-for-you products. The two co-founded June Jacobs Spa Collection, which championed efficacious, natural ingredients. More recently they launched Naturally Serious, a skincare brand which prides itself on having no B.A.D. ingredients, ones that can be considered “bad, ambiguous, and debatable.” I spoke to the pair to find out what makes Naturally Serious a truly clean beauty brand, and about their exclusive partnership with Sephora. 

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