In Brands, Exclusives

For the past ten years, Rahua by Amazon Beauty has been at the forefront of sustainable hair care, harnessing the beautifying power of Rahua oil in its products while helping protect the rainforest through sustainable sourcing and awareness. The company was founded by New York-based fashion designer / trend forecaster Anna Ayers and hair stylist Fabian Lliguin after they came upon their hero ingredient while visiting the Amazon. They saw the transformative powers the oil had on hair, making it more lustrous and healthier in appearance, and they decided to harness that into beauty products that are beloved by consumers and professionals alike. I spoke to Anna Ayers about how their discovery and subsequent business has helped native communities in the Amazon and how their sustainable luxury brand is expanding into wellness and body products.

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