In Brands, Exclusives

Acne affects millions of Americans, but while skincare has made huge strides in recent years, treating acne has remained largely the same over the past few decades. Hero Cosmetics founder Ju Rhyu stumbled across hydrocolloid patches to help alleviate acne in Korea, and realized they were not only compatible with her sensitive skin but also highly effective. Seeing this functionality missing from the marketplace in the US, she launched Hero Cosmetics, a start-up cosmetics company which released its initial product, Mighty Patch, to an eager audience. As the Mighty Patch proved a huge success, I spoke to Rhyu about her expansion plans this year and why the Mighty Patch resonated so well with the consumer. 

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