In Brands, Finance

The new Silicon Valley venture capital firm Sekhmet Ventures makes its second investment, taking a minority stake in natural indie fragrance brand Heretic Parfum.

WHO: Los Angeles-based Heretic Parfum was founded by Douglas Little and manufactures small-batch, artisanal, gender-neutral fragrances using only naturally derived materials. The brand utilizes alcohol derived from organic sugarcane and just launched a CBD-based fragrance called Dirty Grass.

Sekhmet Ventures is a venture capital company in Silicon Valley that invests worldwide in science-based companies addressing the clean beauty and wellness market. Sekhmet Ventures has assembled a team which supports its portfolio companies with expertise in manufacturing and regulatory compliance. This infrastructure and support not only accelerate the growth and de-risk the business plans of the portfolio companies, they also increase the efficiency of the Seed through Series B investments on which the firm is focused.

IN THEIR OWN WORDS: “Heretic’s unique product line is ultra-clean and the company has a unique vision for fragrance, combining sensory aspects with transdermal delivery,” commented Barbara Paldus, Founding Partner, Sekhmet Ventures. “As an investment vehicle operating in the rapidly-growing, clean beauty and wellness space, Sekhmet is committed to empowering businesses like Heretic: innovators who are willing to break boundaries across different sciences to create new, health and wellness technology platforms. We’re excited to make Heretic a part of the Sekhmet family, and to help Douglas Little, Heretic Founder, realize his vision on a global scale.”

“We’re thrilled at the opportunity to partner with Barbara and the Sekhmet team,” said Douglas Little, Founder, Heretic Parfum. “Sekhmet Ventures has the resources, experience, and network we need to bring our products to a larger audience that’s seeking consciously designed products—and above all, all-natural ingredients that create unique fragrances without exposure to chemicals. We fully expect 2019 to mark the start of a positive, productive partnership for both Heretic and Sekhmet.”


  • Sekhmet Ventures has made a minority investment in Heretic Parfum.
  • The brand has been backed by Little with a small amount of seed money.
  • According to WWD, industry sources estimated Heretic will do between $4 million and $6 million in retail sales for 2019.

Photo: Sekhmet Ventures via LinkedIn

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