In Insight, Marketing, Trend

Strategic marketing company Good.Must.Grow is part of the revolution to drive societal change by supporting socially responsible businesses, nonprofit causes, and organizations. Their Conscious Consumer Spending Index (#CCSIndex) is a benchmarking study of the “do good” revolution tracking trends in charitable giving, conscious consumerism, and  the importance consumers are placing on purchasing consciously as well as their future intent. Last year, politics, violence, and cost created a drag on social responsibility, according to the sixth annual survey of 1,015 Americans.

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