In Finance, Professional, Tech

Beautystack, the London start-up that’s creating a beauty professional booking app with heavy focus on social, has closed £4 million in seed funding led by Index Ventures.


Beautystack was founded by former salon owner and brand consultant Sharmadean Reid in April 2017 before being joined by co-founders Dan Woodbury, Chris Whittleston, and Ken Lalobo. Beautystack is part booking platform for independent beauty professionals and part social app. The idea is to “close the loop” on seeing the results of a beauty treatment that you like and being able to book it.


The funds will go toward building the start-up teams so that it has the resources to continue building technology in-house and to create “a community of brand advocates.”


Reid told Techcrunch, “In my opinion, they are the foundation of the industry and with Beautystack our mission is towards gender equality by increasing the earnings of these ‘Beauty Pros.’ I want to turn the beauty professionals into the next beauty influencers and have them earning salaries comparable to beauty bloggers. They always have been influential, but now we want to push them to the forefront.” Beautystack’s “see it, like it, book it” approach is also designed to solve a bigger problem where many beauty services providers are at the bottom of the $450 billion beauty industry and “don’t get the earnings, tech solutions, income or respect they deserve.”


  • Beautystack has closed £4 million in seed funding led by Index Ventures.
  • The company raised £1 million pre-seed funding from LocalGlobe and counts David Rowan (ex-Wired), Julien Codorniou (Facebook Workplace), and Audrey Gelman (The Wing) as angel investors.


Photo: via Beautystack

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