In Brands, Exclusives

There are few things without limits. A woman’s beauty, and the lengths she will go to augment and preserve it, for instance, seem to know no limits. If her beauty has a male equivalent, perhaps it’s his confidence. Confidence has no limit nor will men stop at anything to gain more of it. Like feminine beauty, confidence is a powerful stimulant and an equally powerful attractant. Show me a successful business that serves men and I will show you a brand that, be it in machines, gear, clothing, fitness, or employment, builds his confidence.

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