British supplement start-up The Nue Co. secured $9 million in a funding round led by Waldencast, with participation from Unilever Ventures, Redo Ventures, and Columbia Care.
WHO: Luxury supplement brand The Nue Co. was launched in 2017 by British entrepreneur Jules Miller using organic foods to create protein powders, probiotics, supplements, and even fragrance. The company offers subscription-based supplement plans divided into the categories of energy, gut health, immunity, skin, and sleep.
IN THEIR OWN WORDS: “Our aim has always been to develop formulas that make a genuine difference to our customers’ lives,” said Jules Miller, founder and CEO of The Nue Co. “We quickly learnt that the best way to do this was to invest in data-capture and take a personalised approach to health. Since every body, every gut and every sleep pattern is different, there is no such thing as one size fits all. Personalization is the future of health and this raise will allow us to understand our customers better, and in turn, have an even bigger impact on their lives through products and routines that are as efficient as possible.”
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